Decormart / Branding & ecommerce
Room to inspire.
Built to shop.
A distinctive brand. A substantial online store. A carefully considered shopping experience.
We created Decormart’s identity and ecommerce website, bringing architectural mouldings, coving, skirting and 3D wall coverings into one visually rich shop.
The design connects the inspiration of a finished interior with the detail needed to choose a product — keeping the route from browsing to buying clear.
Explore the Decormart shop ↗
The brief
Make the possibilities
easy to explore.
Decorative mouldings are both visual and technical. Customers need to imagine the finished room, then understand the profile, dimensions and materials that will get them there.
We brought those two needs together: an identity with a confident presence, and a shop that gives a broad catalogue a clear, accessible structure.
01 / Brand identity
A simple mark.
A strong presence.
The Decormart identity pairs a compact geometric symbol with a bold lowercase wordmark. Rounded forms give the brand an approachable character, while the restrained palette sits comfortably alongside interiors and product photography.
The symbol works on its own at a small scale, or with the name and product descriptor. It gives the shop, printed materials and wider brand applications a recognisable centre.
02 / The ecommerce experience
A shop worth
spending time in.
Visual impact, with a clear route to the products.
The homepage brings room imagery and product information together. Seven visual product groups offer an immediate starting point, from coving and wall coverings to adhesives and tools.
Featured products sit alongside interiors, helping visitors connect an individual moulding with the effect it can create in a room. The neutral interface gives the imagery room to lead.
03 / Catalogue & product discovery
A large range.
A clear way through.
Category pages organise the range into consistent product grids. Price and stock filters help narrow the selection, while adjustable grid views let visitors browse in a way that suits them.
Product names, prices and quantity controls stay close to the imagery. Search, comparison and wishlist tools support shoppers as they explore and weigh up their options.
Fast, fluid browsing was central to the brief: keeping the interface focused and the next step easy to find.
Browse the wall-covering collection ↗
04 / Product information
The detail behind
the decision.
Product pages pair large visuals with dimensions, materials, descriptions and clear pricing. Quantity controls and buying options sit alongside the information customers need to make a choice.
Further down the page, installation resources, adhesive information and related products help connect the purchase with the practical work that follows.
The result is a shop that supports both the creative idea and the specification behind it.
05 / The website in motion
The experience.
Across the screens.
The original website launch film brings the design together across desktop, tablet and mobile presentations, showing the relationship between the visual brand and the shop interface.
Select play to watch the existing launch showcase.
06 / Beyond the screen
The same brand.
In your hands.
The identity continues into business cards and brochure design. The compact symbol becomes a larger graphic detail, while generous space and clear typography keep the materials connected to the shop’s visual language.
The product brochure brings interior inspiration into print, pairing room imagery with an introduction to the range.
Brand & ecommerce, together
From the first look
to the finer detail.
Decormart brings identity, product discovery and detailed shopping information into one coherent experience.
It demonstrates how a strong visual brand can work throughout a substantial ecommerce catalogue — with the same care given to the homepage, the product page and the printed piece.
Your next project
A better brand?
A better online shop?
Let’s talk.
We create identities and ecommerce websites that bring the products and the business behind them into focus.
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