Octopvs Bar · Crawley · An ongoing creative partnership

A wild look.
A smart site.

A distinctive website. A bespoke booking system.

We designed and built a website with the personality of Octopvs: bold, playful and full of atmosphere. Original artwork sets the scene, while a bespoke booking system turns a visit to the site into the start of a night out. Branding, print and social keep that experience connected.

Explore the website project ↘
Octopvs website presented across three desktop screens
The Octopvs website · Desktop showcase
Octopvs homepage presented on a mobile phone
Mobile · The same character on a smaller screen
Website design & buildBespoke booking systemInteractive drinks menuWebsite art directionBrand identitySocial contentAI-assisted animationPosters & campaignsMenus & table talkers

01 / Website design & art direction

A whole world.
Inside a website.

The website is at the heart of our work for Octopvs.

We created a funky, immersive look and feel that brings the bar’s personality online. Oversized octopus imagery, illustrated bar scenes, vivid colour and bold type give it a character of its own.

The original artwork does much of the storytelling. Intricate monochrome detail meets yellow tentacles; expressive character illustrations and cocktail imagery extend the visual language. These are compositions made for the brand, with space for the website’s content and identity to sit within them.

Explore the Octopvs website ↗
Original Octopvs website artwork — illustrated bar scene with yellow octopus
Original website artwork · The bar scene before the website’s logo, navigation and content are layered over it
Octopvs Contact page artwork — illustrated couple in yellow and turquoise
Contact page artwork · Illustrated couple
Octopvs website artwork — cocktail, yellow paint and tentacles
Supporting website artwork · Cocktail composition

Atmosphere first

Original imagery and expressive styling give visitors a feel for Octopvs before they arrive.

A home for what’s on

Events, drinks and social campaigns sit within one recognisable website experience.

A clear next step

The reservations journey connects the creative presentation to a practical task: planning a visit.

02 / Bespoke booking system

Built for the bar.
Made for its guests.

Octopvs bespoke reservations experience presented on a desktop screen
Bespoke reservations experience · Desktop presentation · Select to enlarge

We also created a fully working bespoke booking system for Octopvs.

Guests choose an indoor table, an outdoor table or the whole back bar, then enter their party size and preferred date. The system checks availability and presents the available times, with guest limits appropriate to the area.

Private back-bar hire follows a booking-request route, with the venue confirming the arrangements. The form also gathers the occasion, dietary information, accessibility needs and any extra details the team should know.

The booking interface belongs to the same visual world as the rest of the website, so the practical part of the journey still feels like Octopvs.

Explore the booking experience ↗

Choose the space

Indoor tables, outdoor tables and exclusive back-bar requests.

Check availability

Available times respond to the selected area, guest count and date.

Plan the details

Occasion, contact details and requirements are captured in the same journey.

Octopvs — The Eternal Bar yellow logo

03 / The brand

A character
that travels.

Octopvs is a cocktail bar in Crawley with a busy calendar of DJ nights, seasonal drinks and special events. It needs a steady flow of creative that feels unmistakably its own.

Our work connects its identity, website and day-to-day marketing. The octopus mark, bold lettering and distinctive yellow give the brand a recognisable foundation, with room for each campaign to have its own mood.

It is a relationship that keeps evolving: new nights, new menus and new ways to tell the story.

Octopvs — The Eternal Bar dark logo
Dark logo · The circular brand mark
Octopvs — The Eternal Bar yellow wordmark
Wordmark · A horizontal expression of the identity

04 / Social in motion

Made to move.
Made to be seen.

We take social content beyond the static poster. Our animation work combines AI-assisted imagery and movement with art direction, typography and editing, creating complete promotional pieces for the bar.

From a bold drinks offer to a richly imagined event scene, the creative follows the character of each campaign.

Super Shot Deals

Bold typography and a direct drinks offer.

Saturday Selector

A colourful world built around the weekend soundtrack.

Neon & Nash Hoedown

Neon, country-bar atmosphere and an event story in motion.

Autumn Specials

Seasonal cocktails brought into a playful animated scene.

Selected campaign examples. Dates, prices and offers shown in the artwork relate to those individual campaigns.

05 / The poster collection

A new night.
A new idea.

Weekly events, big weekends, cocktail launches and seasonal celebrations. This selection shows the range of our poster and campaign design, from expressive type to detailed illustrated worlds.

Choose a collection, then open any piece for a closer look.

Saturday Selector — Octopvs campaign artwork
Saturday SelectorEvents ↗
Cocktail Tree — Octopvs campaign artwork
Cocktail TreeCocktails ↗
Neon & Nash Hoedown — Octopvs campaign artwork
Neon & Nash HoedownEvents ↗
Friday Shuffle — Octopvs campaign artwork
Friday ShuffleEvents ↗
Bank Holiday Fiesta — Octopvs campaign artwork
Bank Holiday FiestaEvents ↗
Autumn Specials — Octopvs campaign artwork
Autumn SpecialsCocktails ↗
Halloween: MediEvil — Octopvs campaign artwork
Halloween: MediEvilSeasonal ↗
Airport Crew Lounge — Octopvs campaign artwork
Airport Crew LoungeEvents ↗
Spring Cocktails — Octopvs campaign artwork
Spring CocktailsCocktails ↗
Loaded Thursdays — Octopvs campaign artwork
Loaded ThursdaysEvents ↗
Ibiza Heatwave — Octopvs campaign artwork
Ibiza HeatwaveEvents ↗
August Bank Holiday — Octopvs campaign artwork
August Bank HolidayEvents ↗
Summer Jungle Jugs — Octopvs campaign artwork
Summer Jungle JugsCocktails ↗
Brazilian Summer Sips — Octopvs campaign artwork
Brazilian Summer SipsCocktails ↗
Pride Specials — Octopvs campaign artwork
Pride SpecialsCocktails ↗
Halloween Cocktails — Octopvs campaign artwork
Halloween CocktailsSeasonal ↗
Easter — Octopvs campaign artwork
EasterSeasonal ↗
Valentine’s — Octopvs campaign artwork
Valentine’sSeasonal ↗

A selection from the archive, rather than a current events listing.

06 / Menus & print

From the feed.
To the table.

The experience continues inside the bar. We design drinks menus, table talkers and promotional print that bring the same personality into customers’ hands.

Clear menu layouts sit alongside bold campaign artwork, connecting everyday information with the energy of the venue.

Cocktail Tree table talker
Cocktail Tree · Table talker, side one
Summer Jungle Jugs table talker
Summer Jungle Jugs · Table talker, side two

07 / The ongoing partnership

Always something
on the horizon.

For Octopvs, creative work is part of the rhythm of running the bar. A new promotion needs its poster. A drinks launch needs its menu. A new event needs a presence online and across social.

We bring that work together, with a consistent understanding of the brand and the flexibility to keep trying something new.

Your next chapter

A brand with
more to say?

From a new website to the creative you need every week, let’s talk about what comes next.

Start a conversation ↗