AI is the most powerful tool in your creative kit—unless you’re just copy-pasting. Then it’s a crutch.

We’ve all seen them—posts generated by AI that sound like someone copy-pasted a TED Talk into a LinkedIn caption. The problem isn’t the AI. It’s lazy thinking. Real creativity happens when AI amplifies your voice, not replaces it.

Templates Are for People Who’ve Stopped Trying

If you’re using the same layout as 10,000 others, don’t be surprised when you get the same results.

Prompts Aren’t Magic

AI is only as smart as the prompts you feed it. Lazy in, lazy out.

The Gap Between Tool and Talent

Pros know how to make AI sing. Amateurs let it mumble.